5 Jan 2011

Rayban Viral

Another clever viral from Ray ban, featuring a man running through 5 subway carriages, generating 20,000 views in the first 48 hours. Like all great virals, Ray-ban are successful in creating debate on whether the stunt is real or not. Unfortunatly, it uses quick edits and other clever camera tricks.. but I’m pretty sure that won’t stop people giving it a go!