This is a brilliant online event by Wieden+Kennedy for Coca-Cola. Cola have often used music through the years to communicate with it's fans. Here they've taking this notion one step further.
Fans of the Coca-Cola facebook and twitter pages were urged to send in words, photos and quotes which would all be used as inspiration for Maroon 5, who were locked in a room for 24 hours and told to create a song for the brand. It meshed social media together with the event to create an effect that "felt part video game, part pop video and part reality TV show"."http://www.coca-cola.com/music/en_US/24hrsession/html/Coke24hrs_PostEvent.html