This innovative campaign gets people feeling the notion that they can save lives. There are two hand marks on the chest marked “Push Here”, once pushed, the electrocardiogram monitor starts beeping as if the patients heat had just come back to life, before displaying a message saying “Choose a Career In Public Health” at Save Lives.com. This is clever but it would be interesting to see if it actually makes anyone want to get a job in the public health sector!
The journey of a creative team